Umbro – the iconic sportswear brand with a rich history spanning a century – now celebrates a monumental milestone with a centenary exhibition that promises to be an immersive tribute to its enduring legacy.
The exhibition, curated by Dr Andrew Groves and Dr Danielle Sprecher encapsulates the essence of Umbro’s prolific journey – offering an immersive experience delving deep into the brand’s century of innovation, style, and game-changing moments.
Emerging from the vibrant streets of Manchester in 1924, Umbro swiftly rose from its modest roots to become a global powerhouse, synonymous with uncompromising quality and a relentless passion for sports. From gracing the backs of local heroes to adorning the world’s most illustrious football teams, Umbro has continually pushed boundaries, shaping the landscape of sportswear and leaving an indelible mark on pop culture as we know it.
The exhibition not only pays homage to Umbro’s illustrious past, but also celebrates its influence on contemporary design and fashion. Visitors are invited on a journey through time, exploring pivotal moments in the brand’s evolution, from outfitting legendary football teams to collaborating with renowned designers such as Kim Jones and Virgil Abloh. Each item on display is a testament to Umbro’s unwavering commitment to excellence.
One of the exhibition’s focal points is the display of iconic Umbro kits worn by some of the world’s most celebrated football clubs and players. Each kit tells a story, reflecting the spirit of the era and the values that define the beautiful game. But Umbro’s influence extends far beyond the pitch. Collaborations with boundary-pushing designers and fashion houses have propelled the brand into the realm of high fashion, where its signature aesthetic seamlessly merges athleticism with streetwise sophistication.
The exhibition highlights how at the heart of Umbro’s success lies a spirit of innovation, which has driven the brand to continually push the boundaries of design and technology. From pioneering new materials to embracing cutting-edge manufacturing techniques, Umbro has remained at the forefront of sportswear innovation, empowering athletes and the public alike.
Beyond the garments themselves, the exhibition offers insight into the ethos that has guided Umbro throughout its journey, from a commitment to craftsmanship to a relentless pursuit of excellence. Umbro’s journey is truly a testament to the power of passion and perseverance.
As Umbro embarks on its next century, the exhibition serves as a rallying cry for a new generation of dreamers and innovators. By celebrating the past, Umbro inspires future generations to continue pushing boundaries and redefining the intersection of sports and fashion. It’s a reminder that greatness is not measured in trophies or accolades, but in the enduring impact we leave on the world around us.
In a world where trends come and go, Umbro stands as a symbol of authenticity and passion. As visitors explore the exhibition, they are not merely witnessing history, but becoming part of a legacy that continues to shape the future of sports and fashion for generations to come.
You can head to the Umbro 100: Sportswear x Fashion exhibition now at Ambika P3, University of Westminster, 35 Marylebone Road, London NW1 5LS
