Paris in the spring is always a good idea — but this April, Montmartre offered more than just charming cobblestone streets and dreamy views of the Sacré-Cœur. In a glistening courtyard high above the city, Tommy Hilfiger unveiled its new Spring Summer 2025 eyewear collection, transforming the Parisian hilltop into a modern runway of preppy cool and sustainable sophistication.
Traveling to the City of Light for the global launch, CircleZeroEight was among the first to experience the new offering up close. Set against a skyline dotted with centuries-old rooftops, the evening echoed the collection’s theme: classic silhouettes reimagined for a new generation. Think Ivy League attitude with European polish, updated for a world that demands both style and substance.
Collection Highlights
The new collection is built around three core style families: Preppy, Sporty Leisure, and Everyday Casual — each carrying the brand’s DNA with a forward-thinking twist.
The Preppy range leads the charge with refined materials and thoughtful construction. Acetate frames now feature recycled plastics and bio-based components, a nod to the growing consumer demand for eco-conscious design.
Meanwhile, the Sporty Leisure line draws inspiration from active lifestyles, crafted from 40% bio-based polyamide sourced from renewable castor oil seeds. Lightweight yet durable, the frames are paired with polarized and high-definition lenses for clarity whether you’re hitting the coast or the courts.
For those looking for effortless elegance, the Women’s Preppy styles serve up smooth, flowing silhouettes in a refined color palette, elevated with the signature TH Monogram. The Everyday Casual styles, rendered in a mix of stainless steel and acetate, bring minimalism to the forefront with timeless circular and oval frames.
Celebrity Endorsement
Joining the occasion in the French capital was footballer Marco Asensio, who alongside Sofia Richie Grainge, is fronting Tommy Hilfiger’s spring 2025 eyewear campaign.
“Tommy Hilfiger has always been a brand I’ve been drawn to, so I’m very happy to be collaborating with such a big and well respected label,” Asensio tells CircleZeroEight.
“The new eyewear is both versatile and casual, which fits in well with my personal style,” he added. “It’s a brand that’s grown and changed a lot since I was growing up, but it’s always been one I’ve followed and worn.”
From the rooftops of Montmartre to eyewear boutiques worldwide, Tommy Hilfiger’s SS25 collection makes one thing abundantly clear: that looking good has never felt more responsible.
