On Wednesday evening CircleZeroEight was at the ’47 pop-up in Soho, to celebrate the premium sports lifestyle brand’s new collections at their summertime location on Air Street.
Located in the heart of Soho, the pop-up sees a vast selection of premium caps, ready-to-wear, and accessories displayed amongst a myriad of baseball memorabilia, charting the history of the brand from humble beginnings to global renown.
’47 was founded in Boston, Massachusetts, by twin brothers Arthur and Henry D’Angelo in 1947. They began hawking their wares at Fenway Park, home of the Red Sox, off a single street cart – but soon grew the business premier sports lifestyle brand, located neatly at that beguiling point where sport and style converge.
Previously known as Twins Enterprises, ’47 has kept it in the family, and is currently headed up by Arthur’s four sons, Bobby, David, Mark, and Steven. The brand are partners of Major League Baseball, the National Basketball Association, the National Football League, the National Hockey League – as well as over 900 collegiate programs.
The ’47 pop-up can be found at 19 Air Street, W1B 5AG, and runs until the 13th of September, and then again for a limited time from the 20th September to the 30th of October. For more information go to @47_europe.
All photography by @iamfredi.