Nike has announced the launch of its first virtual collection, Our Force 1 (OF1), on its new digital platform, .SWOOSH. Co-curated by the .SWOOSH community, the collection pays tribute to the first 50 years of Nike and celebrates the creativity and versatility of the Air Force 1. The company has announced the Our Force 1 (or OF1) series of “virtual creations” will be available on May 17th.
Each box contains a digital Our Force 1 version of an iconic Air Force 1. In the Classic Remix box, members can get a shot at picking up a favourite classic archive AF1 released from 1982 to 2006. In the New Wave box, members could unlock a classic archive from 2007 or later, or an expressive, custom AF1 with a more futuristic twist. Scattered across both boxes are co-created AF1s from the four .SWOOSH “Your Force 1” winners.
Nike has built multiple entry points to purchase an OF1 box. On April 18, Nike began airdropping AF1 posters — the unlock to buying an OF1 box — on SWOOSH.NIKE to randomly selected .SWOOSH members. General access opens on May 17th to the entire .SWOOSH community to purchase an OF1 virtual creation.
.SWOOSH members will be alerted when they can open their OF1 box and discover which Our Force One shoe it contains. Shortly after opening their OF1 box, each virtual creation will come paired with a 3D file that the owner can download and use to express themselves in new ways. In the near future, .SWOOSH will introduce other new utilities and benefits to these unique Nike virtual creations, such as exclusive physical products or experiences.
