On x FKA twigs: “The Body Is Art, Part II” Redefines Training Through Artistic Expression

In a groundbreaking collaboration that merges athleticism with artistic expression, Swiss performance sportswear brand On has unveiled its Spring/Summer 25 Training collection through a visionary partnership with FKA twigs. The campaign, titled “The Body Is Art, Part II,” builds upon the creative foundation established in Fall/Winter 24, transforming traditional training concepts into a living, breathing art form.

Artistic Vision Meets Athletic Performance

The latest installment, directed by FKA twigs herself and captured by renowned photographer Jordan Hemingway, showcases an industrial London warehouse transformed into a canvas for movement exploration. The campaign’s raw, urban setting provides a striking backdrop for the intersection of athletic performance and artistic expression.

“I’m drawn to bodies that do something — bodies shaped by purpose, by movement, by life,” FKA twigs explains. “In The Body Is Art, Part II, strength becomes art. It’s about pushing personal boundaries, redefining beauty through function, and celebrating what the body can do.”

Diverse Voices in Movement

The campaign brings together an extraordinary ensemble of athletes and performers who embody the spirit of artistic athleticism:

• Paralympic wheelchair athlete Léa Bayekula demonstrates how adaptive athletics can transcend traditional movement boundaries, bringing a unique perspective to the art of training.
• IFBB Pro Bodybuilder Michelle Mensah showcases how sculpted physicality can serve as a medium for artistic expression, challenging conventional notions of strength and beauty.
• Dancer and movement director Nana Yaa brings fluid choreography to the forefront, illustrating how dance techniques can enhance and elevate traditional training methods.

Beyond Physical Performance

This collaboration represents more than just a marketing campaign; it embodies On’s core mission to ignite the human spirit through movement. By reframing training as a holistic experience that engages body, mind, and spirit, “The Body Is Art” speaks to a growing understanding of fitness as a form of self-expression and personal empowerment.

The Spring/Summer 25 Training collection serves as both performance wear and a medium for creative exploration, supporting athletes and artists in their pursuit of movement mastery. Through this innovative approach, On continues to push boundaries in the sportswear industry, creating gear that supports both physical performance and artistic expression.