For his latest campaign video, Saul Nash travelled to Katla in Iceland, where the sand is as black as the dirt-trodden snow that accumulates in central London.
Directed by longtime collaborator FX Goby and styled by Elgar Johnson, the film expands on Nash’s acclaimed autumn/winter 2023 collection, Juxtaposition, which examined the tensions between the popularity of skiwear on the street and the social barriers that prevent most people from going on extravagant ski trips to Europe.
DIRECTOR
Fx Goby
PRODUCER
Darren Sinnott
DANCER
Seirian Griffiths
CAST
Moses Alexander
Jaydn Briggs
Jude Carmichael
Warren Mendy
Ming Tang
BRAND CREATIVE DIRECTOR
Saul Nash
BRAND COMMUNICATIONS
Kallan Hughes
SAUL NASH STUDIO
Tom Burr
Ross Draper
MUSIC
Fleuve by Flore Laurentienne
1ST AD
Rose Lucas
2ND AD
Nick Finegan
RUNNER
Chirag Lobo
DOP
Ricky Patel
FOCUS PULLER
James Huthwaite
DRONE OP
Arnar Thor Thorsson
GAFFER
Sam Horne
ELECTRICIAN
Aled Williams
SOUND RECORDIST
Felix Waverley-Hudson
SOUND OP
Emily Compton
SOUND DESIGN AND MIX
JM Finch
MOVEMENT DIRECTION
Faye Stoeser
Saul Nash
PRODUCTION DESIGNER
Charlotte Toon
STYLIST & CONSULTANT
Elgar Johnson
SHOES
UGG customised by Saul Nash
GLASSES
Oakley
HAIR STYLIST
Nat Bury
HAIR STYLIST
Rosie Grace Smith
MAKE- UP ARTIST
Abigail Alexander
ASSISTANT
Jasmine Carter
VFX
German Diez
GRADE
Goerge K at Blackkite
