Stone Island: “Storia: Updated”

Refreshed

Stone Island’s refreshed edition of their renowned book, “Storia: Updated,” incorporates a new chapter that deepens the exploration of the brand’s cultural influence and steadfast community. This release by Rizzoli New York revisits the brand’s evolutionary journey from its foundation in 1982, emphasizing its unique standing in the fashion industry.

The brand, renowned for its fusion of technical fabric mastery and intense research, has not merely followed fashion trends but charted a new path entirely. It combines luxury, streetwear, and fashion-forward thinking in a blend that appeals to a cross-generational cohort of style enthusiasts.

Stone Island’s approach to garment creation is rooted in its “Lab/Life” philosophy, where experimentation isn’t just a part of the design process; it’s fundamental to the brand’s identity. With innovations such as heat-reactive fabrics and reflective jackets, Stone Island has always prioritized the functional aspects of fashion, ensuring each piece is as practical as it is stylish.

New Chapter

The book’s newest chapter, “Community,” focuses on the segments of Stone Island’s fanbase, exploring how different cultures and subcultures have adopted and adapted the brand as a symbol of their identity. It’s not just a label but a marker of belonging, with enthusiasts ranging from sports fans to the most discerning fashion aficionados.

Moreover, Stone Island’s dedication to quality and its pioneering spirit have been instrumental in building a robust brand community. The inclusion of detailed narratives and expertly curated imagery in “Storia: Updated” offers readers a window into the intimate and impactful world of Stone Island wearers.

Celebration

“Storia: Updated” not only serves as a historical document but as a celebration of the brand’s ongoing influence in fashion and culture. It invites both long-time collectors and new admirers to discover the depth of Stone Island’s impact on contemporary fashion.

The book is available to purchase at Stone Island stores.