Worthing FC unveil kit to champion disability inclusion

Worthing FC unveil kit to champion disability inclusion

News
04 Dec 2024
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Circle Zero Eight
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Worthing FC’s Purple Revolution: A Kit That Changes the Game

In the heart of West Sussex, a remarkable story of inclusion is unfolding—one football kit at a time. Worthing FC has partnered with sportswear manufacturer Macron and inclusive design platform wecanfly to launch a special-edition purple kit that does far more than just clothe players. This isn’t just sportswear; it’s a statement of empowerment, accessibility, and community spirit.

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A Collaboration Born from Passion

The journey began with an unexpected encounter between Jake Baker-Cliff, founder of wecanfly, and George, owner of Worthing FC. What started as a chance meeting at a panel discussion on disability inclusion blossomed into a powerful partnership aimed at challenging perceptions and creating real change.

The result? A meticulously designed kit that tells a story of pride, dignity, and potential. Draped in a vibrant purple—a color symbolizing disability pride—the kit is more than a fashion statement. It’s a visual manifesto of inclusion.

Design with Purpose

Every element of the kit has been thoughtfully crafted:

  • A wave pattern honors Worthing’s coastal identity
  • Fish motifs, inspired by the club’s badge, are woven into green mesh side panels
  • The wecanfly slogan “disability is not inability” boldly adorns the lower back
  • Eco Gotex fabric ensures sustainability and high performance

Importantly, 100% of kit sales will directly fund accessibility upgrades at Worthing Football Club, transforming good intentions into concrete action.

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More Than Just a Football Club

Worthing FC isn’t new to community-focused initiatives. Established in 1886, the club—nicknamed ‘The Rebels’—has a long-standing commitment to inclusivity. They operate multiple teams, including Women’s, Seniors, and Inclusive teams, ensuring football is truly a sport for everyone.

A Global Brand Supports the Vision

Macron, the Italian sportswear giant, has fully embraced this mission. Giovanni Maruzzi, the company’s Chief Sales Officer, emphasized their belief in sport’s power to drive positive change, particularly for those who might face barriers to participation.

Why This Matters

In an era where diversity is increasingly recognized as a strength, this kit represents more than fabric and design. It’s a powerful statement that challenges societal misconceptions about disability. By showcasing ability over limitation, Worthing FC, Macron, and wecanfly are rewriting the narrative.

How You Can Support

The limited-edition kit is available for £65 at wecanfly.studio. By purchasing, fans aren’t just getting a piece of sporting memorabilia—they’re investing in a more inclusive future.

As football continues to evolve, initiatives like these prove that the beautiful game can be a catalyst for meaningful social change. Worthing FC’s purple kit isn’t just changing uniforms—it’s changing perspectives.