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Reebok is returning to London this week with Full Circle, a three-day cultural programme running from 27th February to 1st March at The Vinyl Factory in Soho. It is, in their words, a space built to celebrate the communities that kept Classics alive for over four decades. In practice, it looks like one of the more considered brand events the city has seen in a while.
The centrepiece is a photography exhibition curated by previous CircleZeroEight contributor Ewen Spencer, whose documentation of British youth culture sits alongside work from selected community photographers. It is the kind of pairing that makes sense without needing to explain itself. Spencer has spent years photographing the same world Reebok's Classics grew up in, terraces, clubs, the streets.
Alongside the exhibition, the weekend features archive displays curated by Rhys McKee of Cake Not Crumbs, leather tag customisation, reworked apparel from Bele, product artwork by graffiti artist Rilla.127, and a Riso print rave poster workshop on Sunday hosted by Ed Phipps. On Saturday, K-Trap runs open Reemix (geddit?) sessions with selected emerging artists given studio time and mentorship.
The hook behind all of this is Reebok's Garment Leather collection, a return to the 100 percent full-grain premium leather first introduced in 1983 across the Workout Plus, Club C 85, Freestyle Hi and Lo, and Classic Leather.
A limited number of pairs will be available across the weekend at their original late 80s and 90s prices. That means £44.99. For a Reebok Classic. In 2026!
Available from reebok.eu
The event is free and open daily from 12pm. Ticketed sessions are available via Eventbrite.
