Issue 01

Boo Johnson

Issue 01 provides unparalleled insight into the world of sport through a new, creative and unfiltered lens.

West Ham and England international footballer Declan Rice stars in his first editorial cover story wearing Prada, shot by Maxwell Tomlinson and styled by Johnson. The second cover highlights rising British athlete and model Annie Jill Tagoe photographed by Sølve Sundsbø and styled by Katie Grand. Carl Lewis, the legendary American nine-time Olympic gold medalist is the face of the third and final cover, shot in LA by John Balsom and styled by Dan May.

FRESH shines a light on the rapidly evolving intersection between sport and contemporary culture, with contributions from designer and choreographer Saul Nash, fashion editor and sports writer Lauren Cochrane and photographer Ewen Spencer. 

“We called the inaugural issue FRESH because we are trying to communicate about sport in a way that hasn’t been done before. Sport has a voice and power and that needs to be heard like never before. It’s not just political. Sportspeople are now the single biggest influencers on the planet.”  

Digital Download available to purchase below.